Never given to New Year resolution, and blessed with a Celtic temperament which celebrates procrastination, I am reconsidering. In 2007 I must try to be cool. Cool is contemporary culture, if often in the eye of the beholder. For Noel Coward and Gertrude, a black Balkan Sobranie cigarette in a long holder was cool. No longer. Cool is ephemeral.
A sophisticated word in English may be spotted by the difficulty of defining its antithesis. Cool once reflected the aspirations of the middle class to the power and wealth of the rich. But now royalty simulates estuarine English - that’s cool. Gordon Brown as a soccer supporter is cool if implausible - Raith Rovers executive season ticket: £1000, I think. But to proclaim support for a soccer team is so cool.
Sir Nicholas Stern departing the Treasury on the day the Chancellor ignored his climate concerns in the pre-budget statement, was not cool. Substituting religion for science seems to be increasingly cool. Surveys show two-thirds of scientists either don’t know or don’t believe man can influence climate. But the Royal Society and Nature, once flagships of science, embrace consensus among the elite. There is a worldwide campaign to discredit skeptical scientists, so maybe it’s not cool to require scientific rigour. And it doesn’t seem to be cool to avoid fitting a green light bulb because it takes too long to recover the cost, or to have an SUV ‘Chelsea tractor’ in the drive because the children are safer in one. Proclaiming green credentials while practising the opposite is really cool, like the movie stars who ostentatiously buy hybrid cars, but actually travel by private jet. Using spin to overcome economic reality is cool. The large energy companies invest in wind farms for PR reasons, while raking in subsidies to augment their profits.
These things change, though. I think it’s becoming uncool to attribute every event of nature to climate change. The doomsayers were not much in evidence to claim that the UK’s pre-Christmas fogs were man-made. There’s a case for saying that the cool guy has to be one step ahead of the pack, rather than in step. After all, once your dad does it, by definition it becomes ’sad’ rather than cool. Who knows, it might soon become cool to duck the consensus and stand out as different. Adam Smith did that, defying the conventional wisdom of his day, and he was really cool. Given that, I will try to be more cool in 2007.
From Adam Smith Institute
Tags: Libertarian, Politics, Liberty, Freedom